Aside from pages - home, about, contact , your website can have a wide variety of other pages –
again, depending on your type of business and what you need from your website.
Here are some suggested additions.
1. Products. It is useful to have a dedicated page that explains your products or
provider can outline its services and additional features, while a product seller
can list the types, variations and features of their products. If your product
or service is very complex, or if you have many products, consider creating
one page that lists all your offerings and a separate page for each individual product
2. Blog. If you have the time and energy to run a blog (see module 7 for more
on this), this is a good addition to any website. A blog is an online journal
where you can post short, regular articles on your topic of expertise. This is
a great way to demonstrate your knowledge, provide useful content for your
customers and improve your search engine ranking (you will learn all about SEO
in module 6) – not to mention a way of opening a channel of communication
with your target market to interact with you. A blog is also a good place
to announce the latest news and press releases for your organisation. Be
aware that a blog requires a lot of work and maintenance, and that a poorly
maintained blog can do more harm than good. Ensure that you have the
time and resources to create at least one post every two weeks, and more if possible.
3. Custom error page. If somebody types in the incorrect web address for one of
your pages, they will get a “404” error message.
If you have a sitemap, you can include a link to it. The most important thing
is that your customer should not leave your website just because of a small
mistake or typo. Your web developer will be able to create a custom error
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